Course
General Information
| Course Id | MPI115016 |
| Course | Public Relations |
| Curriculum | S1 MPI 2024 |
| Credit | 4 |
| Course Type | compulsory |
| Description | This course discusses (1) Understanding Public Relations, (2) Role and Function of Public Relations, (3) Principles of Public Relations, (4) Effective Communication in Public Relations, (5) Public Relations Communication Strategy, (6) Media Relations, (7) Crisis Management in Public Relations, (8) Public Relations Ethics, (9) Relations with Stakeholders, (10) Public Relations Campaigns, (11) Measurement and Evaluation of PR Performance, (12) Image Development and Reputation, (13) Public Speaking for PR, (14) Writing for Public Relations, (15) Use of Social Media in PR, (16) Technology and PR, (17) Event Management, (18) CSR (Corporate Social Responsibility), (19) Branding in Public Relations, (20) Public Relations Case Studies, (21) Conflict Management in PR, (22) Lobbying and Negotiations, (23) Internal Media Management, (24) Audience and Segmentation in PR, (25) Public Relations in Islamic Education Institutions, (26) Digital PR Strategy, (27) Media Monitoring and Analysis, (28) Making Press Releases, (29) Interpersonal Skills for PR, (30) Government Relations and Community. |