Course
General Information
| Course Id | MPI115009 |
| Course | Marketing of Educational Services |
| Curriculum | S1 MPI 2024 |
| Credit | 2 |
| Course Type | compulsory |
| Description | This course discusses (1) Introduction to Educational Services Marketing Lectures (2) Understanding the Basic Concepts of Marketing and Services Marketing in General (3) Understanding Educational Services Marketing Management (4) Educational Services Marketing Strategy (5) Price, Promotion, Place, People , Process, Physical Evidence) (6) Consumer Behavior of Educational Services (7) Strategy for Segmentation, Targeting and Positioning of Educational Services (8) Quality of Services and Customer Value (9) Value of Educational Services |